OFFICIAL: Vodafone Is McLaren F1 Team’s Title Partner Until 2013
McLaren F1 Team extended their sponsorship contract with the telecommunications company, Vodafone, until the end of the 2013 Formula 1 season.
McLaren Mercedes announced Thursday, in the Yeongam paddock, that they agreed with Vodafone over the extension of the partnership contract, started in 2007.
So, the British telecommunications company, will remain McLaren’s main sponsor until the end of 2013 Formula 1 season, according to the new deal, and will handle everything that means telecommunications within the team of Woking.
“Building on major successes already achieved, the Vodafone McLaren Mercedes partnership will continue to focus on developing exciting new technologies as well as engaging Vodafone’s customers in a series of innovative new marketing initiatives. Under the new agreement, which runs until the end of the 2013 season, Vodafone will remain title partner and becomes official total communications partner of Vodafone McLaren Mercedes. Covering fixed, mobile and broadband networks, content and communication services and associated devices, the partnership will continue to drive forward the relationship with a particular focus on empowerment and technical innovation,” is said in a McLaren F1 Team press release.
Vodafone became main sponsor of McLaren in 2007, two years after the 9 year partnership with West, German tobacco brand, was canceled because of the European regulations regarding harmful products advertising.
The amount of money involved in the contract is confidential, but according to the figures rumored by the media, we are talking about tens of millions of euros annually.