The New Volkswagen Phaeton Comes To America
Volkswagen has announced a new generation of the Phaeton model which will be presented on the US market and will be placed under Audi A8 and before Audi A6. Volkswagen said that the largest limousine of them will be commercialized in USA.
So, Volkswagen plans to compete in the limousines segment with BMW, Mercedes or Lexus, but risking to reduce sales of the Audi A8. Incredibly, the Phaeton never really went out of production. It’s still sold overseas, where it has done well. In its second generation, the new Phaeton will reportedly be updated specifically for the U.S. market.
However, the goal is to triple sales of VW brand in the U.S., and Phaeton was necessary in this scheme. VW will not address to the luxury sedans customers , and will exploit a niche existed in this category. In other words, the VW Phaeton will address to the customer who wants a car between the Passat and Audi A8 and the Phaeton is a perfect choice for this purpose.
Phaeton new platform was based on the Audi A6, and will embody an extended version of it. Expansion outside Europe is meant to provide life to the V6, V8 or W12 engines . Diesel units will be equipped V6 3.0-liter engine and most likely a V8 which will replace the current V10 5.0-liter TDI engine.