Madness In USA: Oprah Offered 275 VW Beetle Models As A Free Giveaway
The first official teaser of the new VW Beetle was presented in one of the most viewed TV shows in the USA. As a bonus, each spectator which was in the set will receive the car as a gift from Oprah.
Volkswagen presented in the most popular American TV show, The Oprah Winfrey Show, the silhouette of the new generation of VW Beetle, the first official appearance of a teaser about the new “Bug.” The choice of the program was made without great efforts, because Oprah is being recognized in the USA as one of the biggest fans and ambassadors of the German model.
The surprise of the presentation of the first Beetle teaser was even greater for those 275 members of the show public, which were live announced that will receive, immediately after the launch of the new VW Beetle in the USA, a copy of the German model.
Oprah Winfrey and Volkswagen Beetle are two American legends. In these circumstances, when Oprah proposed us that incredible opportunity to share the Beetle experience with its audience, we instantly wanted to take part in this project, said Jonathan Browning, the USA Volkswagen director. All 275 people received the keys to their new cars, they also are exempted from car registration fees required.
New generation of VW Beetle will be presented next spring and will appear in showrooms by the end of the year. According to the release of Volkswagen, new Beetle will have the same neo-modern lines, that sail around the world, but will bring the latest technological systems.