OFFICIAL: Gemballa Brand Is Back With A New CEO
For around 30 years the GEMBALLA brand has been a global name in the performance improvement and modification of predominantly Porsche cars, and in the construction of own-brand cars based on Porsche body shells. GEMBALLA has made a name for itself as one of the most extreme Porsche tuners and has received worldwide attention with its modified Porsches such as the GEMBALLA Avalanche, which is based on the Porsche 911, or the GEMBALLA Mirage GT, based on the Porsche Carrera GT.
Since August 16, 2010, Andreas Schwarz has been in charge of the emotional GEMBALLA brand. Schwarz reserved the rights of the old company that had already been broken up by liquidators and shut down, and founded a new company, GEMBALLA GmbH. The company headquarters are located at Mollenbachstraße 17 in Leonberg.
“With a totally new company and an investment of millions, we are now looking towards a secure future”, says Andreas Schwarz, the new CEO of Gemballa. The educated Swabian is a sports car expert, who has many years’ experience in upgrading and marketing luxury high-class automobiles. Together with investor Steffen Korbach, the new creator of GEMBALLA cars has made cost-efficient plans.
“As well as the rights to the name, we’ve also purchased some assets and are starting off with 22 employees”, Schwarz continues. “We plan to continue the GEMBALLA design line following the old models. We’re already working on various concepts for the Porsche Panamera and the new Porsche Cayenne among others.”
The main goal: to expand and to develop the GEMBALLA brand as a automaker. Without facing too much time pressure. Currently, Andreas Schwarz is making plans in motor tuning and the marketing of parts such as body kits, rims, brakes and suspension systems.
“We’ve got enormous potential in this area that can be taken advantage of – the recognition of the GEMBALLA name with its near 30-year tradition really helps”, says Andreas Schwarz.
That is why we will see automobile creations from GEMBALLA in the future – with a breath of fresh air for the brand and reliable business under the GEMBALLA name. The showroom in Leonberg is now open for customers and all interested parties.