Believe it or not, but in Korea, the first official display of Hyundai Equus was made in the presence of the rivals Mercedes S-Class and Lexus LS! Are the Koreans too pushy?

The first launch of the new flag ship, Hyundai Equus had their car facing Mercedes S-Class and Lexus LS, the Korean automaker stating his ambitions to rival the best of premium brands. It’s up to you to decide if Hyundai wants too much or not.

We can see from the first pictures of Hyundai Euquus that the Korean luxury car looks a lot like Mercedes S-Class. But it seems that Mercedes seen that too and… liked it, Hiring the designer that handled the Equus project, Joel Piaskowski, to work for their design department in California. Odd, huh?

Coming back to Hyundai Equus, the model had Korean its debut last year and featured the first 8-gears transmission build by Hyundai. Technically speaking, we are talking a bout a luxury car with the same kind of engines as its rivals. Hyundai Equus comes with two wheelbase versions: the short version is 5.16 meters long and features a 3.8-liter V6 engine of 290 HP, but also a 4.6-liter V8 engine of 375 HP; the long wheelbase version benefits from the same V6 engine, but the V8 is of 5.0-liter and develops 400 HP.

Of course, new we can talk about a lot of similarities with Mercedes S-Class and even with their Hyundai Genesis, but as a whole Hyundai Equus can fight any time with a BMW 7-Series, as the new generation is not what we expected.

Fortunately for the Bavarian model, is not selling in Europe. Among the novelties brought by Equus, we are talking about LED taillights plus some safety gadgets, like the PRE-Safe seat belts like the ones of Mercedes.

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The new  Hyundai Equus is coming soon,so Hyundai offered the press full information on the two configurations that will be offered for the United States: Equus Signature and Equus Ultimate The 2011 Equus is going to be the new Hyundai flagship, and the two trims are looking good indeed, and a rear-wheel competitor to be feared next year, with it’s powerful 385 hp V8 engine. Actually, this engine seems to be the key focus of Hyundai’s engeneering teams, as it might also be used on the facelifted 2012 Hyundai Genesis, and possibly with the 2nd Generation Hyundai Genesis Coupe too.

Hyundai Equus 2011 details published

The Signature version comes with almost everything: leather and Alcantara interior, heated steering wheel, climate controlled seating with a massaging driver’s seat, Smart Cruise Control, parking assistance, air suspension and a 17-speaker, 608-watt Lexicon stereo are at the beginning of a terrifically long list.

What more could you want from the Korean luxury sedan? Well, the Equus Ultimate features around-the-corner-view cameras to the parking assist, power trunk, and in back, reclining, cooled rear seats with their own massage function and leg support. An Ipad manual is also equipped on the front panel with this more expensive model, so you can easily take your music wherever the road may lead. For a real luxury experience the Ultimate trim also packs a rear seat refrigerator. The rest of the treats can be found in the included press release. Use the blue button to navigate to that, but not before taking a look at the photo gallery right here:

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