The little Ford Fiesta, in it’s new variant, seems to be bringing good dollars to the company. Not because the sales are extremely high, actually it’s too early for solid figures when it comes to that. Not that sales are bad, that would be a sad surprise indeed. So far, the Ford Fiesta sold in numbers over 3,000 in North America. Still,  another aspect is what we’re talking about here: the average transaction price drivers are paying for the new Fiesta.

Ford Fiesta 2011 SES front view

The Ford Fiests 2011 starts at $13,999 base price. A rather hefty price tag by today’s standards, considering that the Fiesta is after all a rather small car for most American buyers. Despite this, Bloomberg reports that the average transaction price of a Fiesta is around $3,000  – $4,000 over the base MSRP so far. That’s more money that people would pay for a Ford Focus, the larger Ford star. Moreover, the little Fiesta, probably thanks to it’s aggressive marketing campaign and solid features as a whole, is convincing people to upgrade more than the Toyota Corolla and Honda Civic. Both these cars sold in more numbers and are in a higher class.

Part of the explanation for these incredible statistics is that the B-segment Ford Fiesta 2011 has a heap of high tech and equipment, usually found only on certain models and even on those on the highest-price model.

Ford Fiesta 2011 SES , interior view

This is a huge step forward for Ford, and the Blue Oval maker is surely starting to consider the Fiesta a great succeeds in North America too, after some long golden years the car saw in Europe and other parts of the world.  60 percent of people buying Ford cars so far this year are first customers and of young age. After the supply issues Ford  had recently have been solved, we can only presume figures are going to keep a steady rise in the coming months. We’ll keep you posted either way.

A high photo gallery of the Ford Fiesta, the car that attracts investment in inverse proportion to it’s size:

No related posts.