Toyota Prius C Not Coming To Europe

The mass production version of Toyota Prius C will not be sold in Europe because of the Japanese Yen - Euro parity. But its platform brother, Toyota Yaris Hybrid, will be build and sold in Europe.

According to the Brits of Autocar, the Europeans will only be able to enjoy the production version of Toyota Prius C on their PC screens and in the automotive magazines, because the model will not be shipped on the Old Continent. Apparently, Toyota will not ship the Prius C in Europe because they are building it in Japan and the Japanese automaker is disadvantaged by the Yen/Euro parity.

As a paradox, although the model is not coming to Europe, Toyota Prius C Concept was designed in a Toyota studio located in Nice. More than this, the model has “European” features and it feels like the Europeans love to drive their cars. These features, better described by the word “sporty” are designed to attract the young US customers and not only. The production version of Toyota Prius C will have its world premiere in USA in 2012. The model will be even more fuel efficient than Prius, but the exact values of fuel mileage and CO2 emissions are yet unknown.

But the Europeans can choose from other two hybrid Toyota cars that should satisfy their need of a green vehicle. One of them is Toyota Auris HSD Hybrid, model available since 2010, while Toyota Yaris Hybrid is expected to debut during the year. For the Europeans wondering how Prius C is, we inform you that car shares its platform with the hybrid version of Yaris. Because both Auris HSD and Yaris Hybrid are build in Europe, Toyota is not facing Yen/Euro parity issues.

Via: Autocar